--- title: "Nawaa by Lenci: AI 4-Week Content Calendar for Saudi Brands" description: "Paste your store or handle and Nawaa builds a 4-week content plan in Arabic and English for Instagram, Snapchat, TikTok and X, with Ramadan, Eid and National Day." lang: en canonical: https://lenci.siyada.pro/en/nawaa updated: 2026-10-11 --- # Nawaa: a 4-week AI content calendar for your brand Nawaa is the planning tool in Lenci: it reads your brand from your store or handle, then writes a four-week content plan in Arabic and English, with a caption, hashtags and a picture brief for every post. You shoot the pictures for free with your own ChatGPT, Gemini or Grok account, with no Lenci credits; your provider's limits apply. [Start your plan in Nawaa](https://lenci.siyada.pro/nawaa?lang=en) ## How Nawaa builds your month 1. Paste your website, your Salla or Zid store, or your Instagram, Snapchat, TikTok or X handle, or pick the details yourself in a few taps. 2. Nawaa reads your brand: name, products, colours and tone, and shows them on a brand card where you edit any text with a click. 3. You choose the category, audience, tone, goal, languages and cities, then the platforms Nawaa recommends for your category and audience. 4. You pick the products and Studio shots to feature, or skip this step and the picture briefs are written for you. 5. The plan is written: content pillars, platform mix, posts per week and posting times, then the month's posts in Arabic and English. 6. You add a picture to each post from your library or open its idea in the Studio, then export the plan or publish. ## Platforms and post types Nawaa plans for six platforms: Instagram, TikTok, Snapchat, X, LinkedIn and YouTube. Each has its own craft: a reel opens with a hook, a story is one line with a call to engage, and LinkedIn posts stay professional with no wall of hashtags. There are four post types: image, reel, story and carousel. The cadence runs from two to seven posts a week, and at the daily cadence Friday's post is a light story. ## Saudi moments Nawaa knows the occasions below and uses one only when it falls inside your campaign and suits your brand. Hijri dates are approximate. - Founding Day - Flag Day - Saudi National Day - Ramadan - Eid al-Fitr - Eid al-Adha - Back to school - White Friday - Riyadh Season ## Export to your calendar and publish via Connections Export the plan as an ics calendar file for your phone or e-mail calendar, or as a csv sheet for any spreadsheet. Every post has buttons to copy its caption and download its picture, and you can move it to another day and change its status between draft, scheduled and posted. If you connect an account that supports publishing under [Connections](https://lenci.siyada.pro/connections?lang=en), you can publish straight from Nawaa or switch on auto-publish for the campaign; anything that needs your approval waits in the activity log. On platforms with no publishing API, you post by hand or through your agent. ## What Nawaa will not do - It never invents prices, discounts, awards or claims; it writes only from your brand's data. - It uses no clichés and no fake urgency in its calls to action. - It puts no text or logos inside the picture brief. - Nothing is published until you schedule it with auto-publish on, or press “Publish now”. - It writes clean Modern Standard Arabic with a warm Saudi touch, and family-safe content. ## Cost The number of credits shows on the generate button before you start, and is deducted once the plan arrives. The cost of rewriting a caption and generating a picture is in the table below and on the [Pricing](https://lenci.siyada.pro/en/pricing) page. How to shoot the pictures for your posts with your own account is explained on [Shoot with your own ChatGPT, Gemini or Grok](https://lenci.siyada.pro/en/free-ai-product-photos-chatgpt). **What a credit buys** | Use | Credits | | --- | --- | | Image | from 1 credit | | High-quality image | from 4 credits | | Video clip | from 9 credits | | Nawaa 30-day campaign plan | 3 credits | | AI suggestion or caption | 1 credit | ## Frequently asked questions ### Does Nawaa write in Arabic? Yes. Every post has an Arabic caption and an English caption; the Arabic is clean Modern Standard Arabic with a warm Saudi touch, with hashtags mixing Arabic and English and a call to action in Arabic. ### Which platforms are supported? Instagram, TikTok, Snapchat, X, LinkedIn and YouTube, and Nawaa recommends the ones that suit your category and audience. It reads your brand from your website, your Salla or Zid store, or your Instagram, Snapchat, TikTok and X accounts. ### Does it publish automatically? It can, where you have connected an account with a publishing API and switched on auto-publish for the campaign; anything that needs your approval waits in the activity log. Otherwise you copy the caption, download the picture and post it yourself. ### Does it invent offers or prices? No. Nawaa's instructions forbid inventing prices, discounts, awards or claims; it writes only from your brand's data. Add your real offer to your brand's description or to the post's caption, and review every post before it goes out. ### Can I edit the plan? Yes. Click any text to edit it, or rewrite a caption with the same idea, shorter, funnier or more formal, move a post to another day, and change its status between draft, scheduled and posted. ### Can I export the plan to my calendar? Yes, as an ics calendar file that your phone or e-mail calendar opens, or as a csv sheet. Every post carries its date, its time in Riyadh time, its platform and its Arabic and English captions. ### How much does it cost? The number of credits shows on the generate button before you start, and is deducted once the plan arrives. Current prices are on the [Pricing](https://lenci.siyada.pro/en/pricing) page. ## Related pages - [Plan your White Friday campaign](https://lenci.siyada.pro/en/white-friday-campaign): Plan your store's White Friday campaign: teaser, launch and last-call phases, the pictures to prepare in Lenci, and a post plan Nawaa writes in Arabic and English. - [Ramadan 2027 content calendar for your brand](https://lenci.siyada.pro/en/ramadan-content-calendar): A Ramadan 2027 content calendar for your brand: approximate dates, the month's phases up to Eid, picture ideas in the palace hall and desert camp, and a Nawaa plan. - [Shoot product photos free with your own ChatGPT, Gemini or Grok](https://lenci.siyada.pro/en/free-ai-product-photos-chatgpt): Build the scene in Lenci for free: it writes the instructions and saves your references for ChatGPT, Gemini or Grok. Your AI provider's limits and charges apply. --- Siyada Technology · Saudi Arabia · support@lenci.ai · Last updated 11 October 2026