Ramadan 2027 content calendar for your brand
Ramadan 2027 is expected from about 8 February to 9 March, and Eid al-Fitr from 10 to 12 March; the official dates are announced later. With Lenci you prepare the season's pictures for free with your own ChatGPT, Gemini or Grok account, with no Lenci credits and your provider's limits, and Nawaa writes the month's posts in Arabic and English.
Plan Ramadan in Nawaa How to shoot free with your own AI
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Key dates
These dates are approximate and subject to the official announcement, and they are the same ones Nawaa uses when your campaign falls in the season. Note that Founding Day falls inside Ramadan in 2027, and that Flag Day may fall during the Eid holiday.
| Occasion | Date |
|---|---|
| Ramadan 2027 | From 8 February to 9 March 2027, approximate |
| Eid al-Fitr | From 10 March to 12 March 2027, approximate |
| Founding Day | 22 February, inside Ramadan in 2027 |
| Flag Day | 11 March, during Eid al-Fitr in 2027 |
The month's phases
Spread the season's content across the phases below. If you want to mark Founding Day, which falls inside Ramadan in 2027, keep its post in tune with the spirit of the month.
- Before Ramadan: prepare the season's pictures and the month's plan, and introduce your Ramadan collection if you have one.
- The first ten days: content that welcomes the month and shows what your audience needs to get ready for it, in a calm tone.
- The middle ten days: gifts, hospitality and family visits, with pictures that suit the evening.
- The last ten days and Eid preparation: Eid clothing, perfume and gifts, with your store's real delivery times.
- Eid: greetings and Eid pictures, then a thank-you once the season ends.
Ramadan picture ideas in Lenci
- The “Palace hall” at golden hour for gifts, perfume and Eid fashion.
- The “Desert camp” with its lanterns and floor seating for evening gatherings and hospitality.
- The “Old souq” with its hanging lanterns for shopping scenes and traditional products.
- The “Riyadh rooftop · Night” for evening pictures with the city lights.
- And in the Design studio, the “Ramadan & Eid” palette: emerald, gold, midnight blue, ivory and violet, to recolour your products in the season's colours.
Tone notes
- A calm, warm tone that respects the spirit of the month, with no fake urgency.
- Modest, family-friendly pictures; every outfit in the catalogue is modest.
- Real, clear offers: Nawaa never invents prices or discounts.
- Nawaa's default posting times are only a starting point; adjust them to how your audience engages during the month.
Your Ramadan plan with Nawaa
When your campaign period falls in Ramadan or Eid, Nawaa adds the occasion to what it knows about the week and uses it only if it suits your brand, writing each post in Modern Standard Arabic with a warm Saudi touch, plus an English caption. A Nawaa plan starts the day after you generate it, so generate it a few days before Ramadan to include the preparation; you may need a second plan for the last ten days and Eid.
Shooting the season's products with your own account is explained on Shoot with your own ChatGPT, Gemini or Grok, and for abaya ideas read Abaya photography.
Frequently asked questions
When does Ramadan 2027 start in Saudi Arabia?
It is expected to start on about 8 February 2027 and to last until 9 March, with the official date announced later. Nawaa uses these same approximate dates.
When should I start preparing the campaign?
Prepare the pictures early enough before Ramadan to review them, and generate the Nawaa plan a few days before the month begins, since it starts the day after you generate it.
What content suits Ramadan?
Calm, warm, family-friendly content: getting ready for the month, gifts and hospitality, then Eid clothing and perfume. Avoid fake urgency and promises your product does not keep.
Will Nawaa write a Ramadan plan in Arabic?
Yes. Nawaa writes an Arabic and an English caption for every post, with hashtags and a picture brief, and uses Ramadan and Eid when they fall inside your campaign period.
Which Lenci scenes suit Ramadan?
From the catalogue sets: “Palace hall”, “Desert camp”, “Old souq” and “Riyadh rooftop · Night”. The Design studio also has the “Ramadan & Eid” palette for recolouring your products.