Nawaa: a 4-week AI content calendar for your brand

How Nawaa builds your month

1. Paste your website, your Salla or Zid store, or your Instagram, Snapchat, TikTok or X handle, or pick the details yourself in a few taps.
2. Nawaa reads your brand: name, products, colours and tone, and shows them on a brand card where you edit any text with a click.
3. You choose the category, audience, tone, goal, languages and cities, then the platforms Nawaa recommends for your category and audience.
4. You pick the products and Studio shots to feature, or skip this step and the picture briefs are written for you.
5. The plan is written: content pillars, platform mix, posts per week and posting times, then the month's posts in Arabic and English.
6. You add a picture to each post from your library or open its idea in the Studio, then export the plan or publish.

Platforms and post types

Nawaa plans for six platforms: Instagram, TikTok, Snapchat, X, LinkedIn and YouTube. Each has its own craft: a reel opens with a hook, a story is one line with a call to engage, and LinkedIn posts stay professional with no wall of hashtags.

There are four post types: image, reel, story and carousel. The cadence runs from two to seven posts a week, and at the daily cadence Friday's post is a light story.

Saudi moments

Nawaa knows the occasions below and uses one only when it falls inside your campaign and suits your brand. Hijri dates are approximate.

• Founding Day
• Flag Day
• Saudi National Day
• Ramadan
• Eid al-Fitr
• Eid al-Adha
• Back to school
• White Friday
• Riyadh Season

Export to your calendar and publish via Connections

Export the plan as an ics calendar file for your phone or e-mail calendar, or as a csv sheet for any spreadsheet. Every post has buttons to copy its caption and download its picture, and you can move it to another day and change its status between draft, scheduled and posted.

If you connect an account that supports publishing under Connections, you can publish straight from Nawaa or switch on auto-publish for the campaign; anything that needs your approval waits in the activity log. On platforms with no publishing API, you post by hand or through your agent.

What Nawaa will not do

• It never invents prices, discounts, awards or claims; it writes only from your brand's data.
• It uses no clichés and no fake urgency in its calls to action.
• It puts no text or logos inside the picture brief.
• Nothing is published until you schedule it with auto-publish on, or press “Publish now”.
• It writes clean Modern Standard Arabic with a warm Saudi touch, and family-safe content.

Cost

The number of credits shows on the generate button before you start, and is deducted once the plan arrives. The cost of rewriting a caption and generating a picture is in the table below and on the Pricing page. How to shoot the pictures for your posts with your own account is explained on Shoot with your own ChatGPT, Gemini or Grok.